{"id":47724,"date":"2026-02-19T10:12:15","date_gmt":"2026-02-19T10:12:15","guid":{"rendered":"https:\/\/www.evropskakuca.me\/?p=47724"},"modified":"2026-02-19T10:14:54","modified_gmt":"2026-02-19T10:14:54","slug":"paznja-kao-valuta-kako-algoritmi-oblikuju-nase-politicke-stavove","status":"publish","type":"post","link":"https:\/\/www.evropskakuca.me\/me\/paznja-kao-valuta-kako-algoritmi-oblikuju-nase-politicke-stavove\/","title":{"rendered":"Pa\u017enja kao valuta: Kako algoritmi oblikuju na\u0161e politi\u010dke stavove"},"content":{"rendered":"\n

Informacija je mo\u0107. Ali \u0161ta se de\u0161ava kad vi\u0161e nismo sigurni da je informacija istinita? Pojavom vje\u0161ta\u010dke inteligencije granica izme\u0111u stvarnog i generisanog postala je tanja nego ikad.<\/p>\n\n\n\n

Na predavanju o medijskoj pismenosti i izborima u Evropskoj ku\u0107i nismo samo slu\u0161ali teoriju. Pravili smo papirne avione, crtali, poku\u0161avali razmi\u0161ljati druga\u010dije. \u010culi smo heavy metal verziju \u201eBanovi\u0107 Strahinje\u201c i gledali AI filmove koji su djelovali potpuno uvjerljivo, gotovo dokumentarno. Upravo tu je bila poenta. Ako AI mo\u017ee da napravi pjesmu, glas ili lice koje zvu\u010di i izgleda stvarno, kako da budemo sigurni \u0161ta je autenti\u010dno?<\/p>\n\n\n\n

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\u201eNe mo\u017eemo vjerovati sopstvenim o\u010dima\u201c, rekao je prof. dr Nenad Vujadinovi\u0107.<\/p>\n\n\n\n

Problem nije samo u tehnologiji, ve\u0107 u na\u010dinu na koji je koristimo. Danas je pa\u017enja najvrijednija valuta. Dru\u0161tvene mre\u017ee i aplikacije dizajnirane su da nas zadr\u017ee uz ure\u0111aje \u0161to du\u017ee. \u0160to vi\u0161e vremena provedemo na telefonu, vi\u0161e podataka ostavljamo. A ti podaci omogu\u0107avaju precizno profilisanje.<\/p>\n\n\n\n

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Algoritmi nam ne prikazuju svijet onakav kakav jeste, ve\u0107 onakav kakav nas najvi\u0161e zadr\u017eava na platformama. Ako \u010desto kliknemo na politi\u010dke sadr\u017eaje, dobi\u0107emo jo\u0161 vi\u0161e njih. Ako reagujemo na strah ili bijes, dobi\u0107emo jo\u0161 sadr\u017eaja koji poja\u010dava te emocije. Tako nastaju informacijski mjehuri u kojima vidimo samo jednu verziju stvarnosti.<\/p>\n\n\n\n

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Posebno je opasno kada se takvi mehanizmi koriste u izbornim kampanjama. U Sjedinjenim Ameri\u010dkim Dr\u017eavama su jo\u0161 tokom izbora 2016. otkrivene kampanje mikro-targetiranja bira\u010da, gdje su razli\u010dite grupe ljudi dobijale razli\u010dite politi\u010dke poruke, prilago\u0111ene njihovim strahovima, interesima i slabostima. Danas, uz AI, takve poruke mogu biti jo\u0161 preciznije i uvjerljivije.<\/p>\n\n\n\n

Na izborima 2024. godine u SAD-u pojavili su se i prvi zabilje\u017eeni slu\u010dajevi masovnog kori\u0161tenja AI generisanih audio poruka koje su imitirale glasove politi\u010dara. U nekim saveznim dr\u017eavama bira\u010di su dobijali pozive sa la\u017enim porukama koje su ih trebale obeshrabriti da iza\u0111u na glasanje. To pokazuje koliko brzo tehnologija prelazi iz zabave u politi\u010dko oru\u017eje.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Profesor Vujadinovi\u0107 podsjetio je i na to da velike tehnolo\u0161ke kompanije imaju kapacitet da \u0161alju hiperpersonalizovane poruke, zasnovane na detaljnom poznavanju na\u0161eg pona\u0161anja. To zna\u010di da dvije osobe mogu gledati istu kampanju, ali vidjeti potpuno razli\u010dite poruke.<\/p>\n\n\n\n

\u201e\u0160ta mo\u017eemo mi da uradimo? Prvo da se okrenemo jedni drugima, ve\u017eimo se jedni za druge, fizi\u010dki. U momentu kad neki ure\u0111aj postane posrednik u na\u0161oj komunikaciji, mi smo gotovi\u201c, kazao je Vujadinovi\u0107.<\/p>\n\n\n\n

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Mo\u017eda ne mo\u017eemo zaustaviti razvoj vje\u0161ta\u010dke inteligencije. Ali mo\u017eemo usporiti  i provjeriti izvor. Pitati ko stoji iza informacije. Razgovarati u\u017eivo, bez ekrana izme\u0111u nas. U vremenu kada se i glas i slika mogu la\u017eirati, kriti\u010dko mi\u0161ljenje postaje va\u017enije od bilo koje aplikacije.<\/p>\n\n\n\n

Zato medijska pismenost danas nije luksuz, nego osnovna gra\u0111anska vje\u0161tina. Ako \u017eelimo po\u0161tene izbore i odgovorno dru\u0161tvo, moramo nau\u010diti da ne kliknemo odmah, da ne dijelimo odmah i da ne vjerujemo svemu \u0161to izgleda uvjerljivo. Jer u svijetu u kojem je sve mogu\u0107e, jedino \u0161to nas \u0161titi jeste sposobnost da mislimo svojom glavom.<\/p>\n","protected":false},"excerpt":{"rendered":"

Informacija je mo\u0107. Ali \u0161ta se de\u0161ava kad vi\u0161e nismo sigurni da je informacija istinita? Pojavom vje\u0161ta\u010dke inteligencije granica izme\u0111u stvarnog i generisanog postala je tanja nego ikad. Na predavanju o medijskoj pismenosti i izborima u Evropskoj ku\u0107i nismo samo slu\u0161ali teoriju. Pravili smo papirne avione, crtali, poku\u0161avali razmi\u0161ljati druga\u010dije. \u010culi smo heavy metal verziju […]<\/p>\n","protected":false},"author":3,"featured_media":47725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[283,524],"tags":[],"class_list":["post-47724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti-me","category-vesti"],"acf":[],"yoast_head":"\nPa\u017enja kao valuta: Kako algoritmi oblikuju na\u0161e politi\u010dke stavove - Europe House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evropskakuca.me\/me\/paznja-kao-valuta-kako-algoritmi-oblikuju-nase-politicke-stavove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pa\u017enja kao valuta: Kako algoritmi oblikuju na\u0161e politi\u010dke stavove - Europe House\" \/>\n<meta property=\"og:description\" content=\"Informacija je mo\u0107. 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